I have searched "movie posters horror" into google images and this is the first page of results. out of the 25 posters shown, 10 (underlined in red) show a head/face as the main focus - that is 40%.
I'm not going to use a head or a face as my poster as i do not feature a main human/humanoid protagonist or antagonist. I think the best idea would be to use blood on top of the book with a flickering light. I think it would be great to have a 3-D poster that changes image from different angles of view.
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